A brand original jewelry and daily life shop is coming to the EDGE District of downtown St. Pete.
August Mae will open at 907 Central Avenue in a 736-square-foot storefront between Fusillo Pasta and Sunshine Metropolis Paint. The home beforehand housed basic shop Now and Then, which closed in 2021.
The original shop, which hopes to open by the finish of the yr, will specialise in water- and tarnish-proof, demi-swish jewelry made with 14-karat gold-crammed and sterling-silver provides. Demi-swish jewelry uses greater-quality metals while last more accessible than swish jewelry.
Prospects can additionally make a call from permanent bracelets and necklaces, function their have charm jewelry, or grunt personalized objects by August Mae’s in-home engraving provider.
Moreover, the shop will carry a curated alternative of apparel, equipment, beauty and self-care merchandise, candles, glassware, gifts, and puny home objects.
“The store is mainly going to be more of a daily life shop,” owner Cory Lawler said in a dialog with St. Pete Rising. “I would favor it to be an ride. It’s likely you’ll perchance well be ready to advance in and salvage custom-fitted jewelry, make jewelry, aquire one thing for whatever you’re procuring for, regardless of the occasion is.”
The inner will feature August Mae’s mauve-and-gold color palette with a recent coastal truly feel.
Lawler, a Buffalo native, moved to Sarasota for a sales and marketing job in 2019 and later relocated to Miami. After three years there, Lawler returned to Buffalo, where she launched her first permanent-jewelry industry, Buffalo Eternal Jewellery, in 2023.
She rebranded the industry as August Mae and expanded into e-commerce last August.
Earlier this yr, Lawler and her boyfriend spent three months in St. Pete as snowbirds while contemplating a pair of return to Florida.
Soon after arriving, Lawler came across the Central Avenue storefront and began exploring whether or no longer it could perchance perchance well also work as August Mae’s first brick-and-mortar plan.
“I’ve been doing truly well with pop-u.s.a.and my e-commerce store, and I felt ready to rob my industry to the next stage,” Lawler said. “It’s truly correct an evolution and the next piece of my industry.”
Lawler will relocate from Buffalo to St. Pete this month to open August Mae’s first brick-and-mortar storefront in St. Pete.
“One thing that I without a doubt fancy about St. Pete is that it jogs my reminiscence so grand of Buffalo,” Lawler said. “They’re both puny-industry oriented, with the total minute boutiques and in the neighborhood owned retailers downtown.”
Lawler has additionally incorporated her lifestyles-lengthy fancy of animals into her industry mannequin, on the general donating a allotment of profits to charities and shelters. She hopes to host events with native shelters, rescues, and charities as soon as the shop is open.
August Mae joins a rising group of companies advance the nook of Dr. Martin Luther King Jr. Avenue North and Central Avenue, including Fusillo Pasta, Sunshine Metropolis Paint, Bouquet and Bordeaux, and the drawing discontinuance Casa Origen, Southern Luv BBQ, Shaka Little Kitchen, and BankUnited.
Guarantee to notice August Mae on Instagram and Fb to protect updated on a substantial opening date and latest offerings.
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