A acquainted Pinellas County doughnut shop is coming to South Pasadena.
Fray’s Donut Home will open at 1200 Pasadena Avenue South, taking on the extinct Dunkin’ location correct down the avenue from Ted Peters Famend Smoked Fish.
The shop is anticipated to open in January 2027.
Serey Siev, who will co-non-public and feature the shop with his wife, Phiny Long, bought the constructing last month for $925,000, per Pinellas County property records.
The constructing will receive largely beauty updates ahead of reopening, alongside with the set up of Fray’s acquainted white heed with red and dark lettering.
The South Pasadena location will serve greater than 30 types of doughnuts, from glazed, chocolate frosted, cinnamon sugar, Boston cream, rainbow sprinkle, and stale long-established forms to cronuts, apple fritters, and éclairs.
The shop will additionally serve desserts, cinnamon rolls, breakfast sandwiches, espresso drinks, and drip coffee.
Every Fray’s Donut Home is independently operated, so the South Pasadena menu could perhaps perhaps non-public some differences from the opposite areas. Siev and Long procedure to mannequin it closely after the Fray’s on Park Boulevard that Siev operated for roughly 15 years.
“I’m trying to aid as powerful as imaginable from what I supplied on the Fray’s on Park Boulevard,” Siev said in a dialog with St. Pete Rising. “This could perhaps perhaps perhaps also be practically exactly the the same menu, nonetheless it could in all probability perhaps perhaps perhaps very neatly be a puny hundreds of from the opposite areas.”
The unusual shop could perhaps perhaps perhaps be the fourth Fray’s Donut Home in Pinellas County, becoming a member of areas on 16th Motorway North and thirty fourth Motorway North in St. Petersburg, as well to Park Boulevard in Pinellas Park.
Invoice Fray opened the long-established Fray’s Donut Home at 5236 16th Motorway North in 1993.
He later expanded the alternate with additional areas in St. Petersburg and Pinellas Park ahead of promoting the retailers after his wife died in 2001. Several non-public been sold to workers and now feature independently.
Siev was now not indubitably one of Fray’s workers, but he had spent years within the doughnut alternate ahead of shopping the Park Boulevard location from Fray in slack 2009.
His of us immigrated to america from Cambodia in 1979 and opened doughnut retailers in San Diego and Lake Tahoe. Siev began discovering out the alternate from his uncle, a baker, when he was 15 or 16, then went to work in his of us’ retailers as a young grownup.
“I’ve been making doughnuts for 40-something years,” Siev said. “I know uncover how to create doughnuts cherish the abet of my hand. I’m going to examine out my only to set out a gorgeous product.”
Siev sold the Park Boulevard alternate in 2024 after neatly being issues forced him to step some distance off from work. After diverse years away, he said he’s feeling better and ready to come.
“I got bored, so I bought that space,” he said. “I’m going to flip the stale Dunkin’ into a Fray’s Donut Home.”
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